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Small classified ads are a significant source of customers for many small
businesses. Whether you seek local customers who read weekly shoppers, or want
to woo customers onilne with ads in search engines or social media,a good
headline and a couple of lines of text can get customers to do business with
you. Find out when and how to use them online and offline in your business.
Although classified ads are brief, getting good results from them takes some
thought. A well-written ad placed in the wrong publication or displayed online
to the entire country won’t bring in much business. A poor headline or a poorly
written ad, no matter how carefully placed, is a waste of money.
To get the most
mileage out of your classified advertising dollars, keep these suggestions in
mind when you write and place your ad.
Understand your customer
Choose the right media outreach
Do some homework
Make the first few words count
Keep the ad brief and explicit
Get someone else's opinion about the ad.
Make it believable and appropriate
Look for your competitors
Test your ad in several publications
Don't plan to make a killing with one ad